What is a Press Release?
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.
A press release is a written document prepared for the media – also called the press – that announces something newsworthy.
What is the purpose of the press release?
A news release (also known as a press release, media release, or press statement) is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. News releases are the most used tools in the field of public relations.
Do Press Releases Help SEO?
A press release isn’t going to give you the direct benefit of natural, do-follow backlinks. But they do still offer some benefit.Press releases improve brand awareness, generate referral traffic, increase social media shares, and provide other similar indirect SEO benefits.